Last week Digg.com released a toolbar. When you visit a site from Digg.com, the site will now have a Digg toolbar at the top and the URL shortened to a Digg url. John Gruber from Daringfireball.net wrote a post about how this is 'bullshit'. He claims that the frameset they use to add the toolbar is somehow inherently wrong. This touched a nerve and the blogosphere set to work vilifying Digg. (Note: Daringfireball.net was only on the front page of Digg 2 times last year. The fact that Gruber wrote code to disable the DiggBar from his blog is grandstanding. It also doesn't appear that the DiggBar has a negative effect on anything)
In response, Ted Dziuba wrote a post about how this move from Digg is a sign of desperation to show growth numbers to their investors.
If this is what Digg needs to do as a business, then this is what Digg needs t
o do. It's their site, their users, and their traffic. This is SUPPOSED TO BE A BUSINESS. This isn't utopia, everything isn't supposed to be free of business objectives. We need to stop stabbing our own in the back every time they they act like a business instead of a playground game.
If a company wants to use framesets to increase user engagement and it works, then we should support them. If it proved to be a worse experience for their users, that's a different story. At this point unique vists are up 20% so it seems like the experience is improved. The future of our industry depends on our ability to execute at this crucial juncture to turn a profit. If we can't, then the venture funding will dry up and we'll have to figure out what to do with our 'Internet skills'. The answer will probably be to work for a giant corporation who won't give a shit about a whining blog.
Stop undermining our colleagues when they make business decisions. Stop 'taking a stand' against something that doesn't even effect you just to cause a stir and drive traffic. Backstabbing our colleagues when they are executing is useless and detrimental to our industry.